Apple computer marketing essay

Apple First of all, Apple is an international company that was created the first April by Steve Jobs. These days, Apple is the most popular cell phone in the industry; he is on top of Samsung and Black Berry. Furthermore, in the computer industry Apple is in direct competition with Microsoft.

Apple computer marketing essay

The marketing strategy of Apple: A concise analysis | Version Daily

A company once on the verge of fading into oblivion made an incredible comeback, using a combination of savvy marketing techniques and devices unlike any previously created.

Whether leaking information deliberately to generate buzz or creating commercials that stand the test of time, Apple can be considered an innovative marketing company.

The Beginning When it comes to marketing strategies, Apple Computers is a company that consistently works on being on the leading edge. In the commercial, a young woman with a huge sledgehammer smashes it into a massive television screen, bathing the bald-headed drones mesmerized by the monitor in a brilliant white light.

The commercial then announced the release data of the Macintosh computer.

The marketing strategy of Apple: A concise analysis | Version Daily

When the iPod was first introduced, Apple made sure that it also had its iTunes store in place. That way, in addition to marketing MP3 players, Apple also made money from selling downloadable music.

In addition, the original iTunes store sold music that could only play on iPod players, making it a proprietary marketing strategy. The strategy continued with the arrival of the iPhone and the iPad, which also use proprietary software applications.

Video of the Day Brought to you by Techwalla Brought to you by Techwalla iPhone Once Apple succeeded in convincing buyers that the only MP3 player worth having was an iPod, it set its sights on the next big thing — the cellphone market.

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In order to begin the marketing campaign, rumors began surfacing online in late that Apple was planning on looking into getting into mobile phones.

Once again, the software was proprietary and only people using iPhones could use the many apps that Apple sold. In addition, Apple offered a percentage of each app sold to the app developer, thereby guaranteeing a steady supply of new apps.

As always, Apple promoted the iPhone experience as totally user friendly and unobtrusive, a definite part of the Apple marketing strategy. Customer Satisfaction The best marketing strategy that Apple uses is giving the customer an experience unlike any other. Apple products are aesthetically attractive and seem to have an edge that other products simply do not.

In addition, when going into an Apple store for a hands on experience, the Apple staff have been specifically trained to be knowledgeable in all things Apple.

Apple computer marketing essay

This provides a customer experience created to garner customer loyalty and to build trust. Developers and Apps On the other hand, there are those who are dissatisfied with certain Apple marketing strategies.Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Marketing Apple's Mac Computer Hisoty Of Apple Computer - In this essay I will introduce a short history of the raise of the Apple Computer a company which exist to the present time, and produces personal computers and other electronic equipment such as very popular portable music players.

The company started in the early 80s, when a . Stephen Wozniak and Steven Jobs are among the greatest minds on what we know today as Apple, the brand which gained global recognition because of being known for designing, manufacturing, and marketing various type of personal computers, mobile communication devices, .

This significant agreement between Apple Inc and Logo Computer System Inc (LCSI) was a great success though out the State, which establish a very strong and constant presence for Apple in the schools throughout California.

When it comes to marketing strategies, Apple Computers is a company that consistently works on being on the leading edge. When Apple first decided to engage the PC market, it aired a Super Bowl commercial directed by Ridley Scott.

Despite this success, the rapid rate of development within the computer industry indicates that Apple must analyze their previous marketing techniques in order to maintain the high level of success achieved in the late twentieth century/5(8).

Apple Marketing Strategies | Bizfluent