Campaigns and voting behavior

Survey Research Election polling One of the most prominent applications of survey research is election polling. Although election polls attract a great deal of attention for their ability to predict the outcome of elections, their most important function is to help journalists and citizens understand the meaning of the campaign and the election.

Campaigns and voting behavior

Timbancaya The Psychology of Voting Behavior: A literature review on electoral decision-making factors and processes Submitted by Gabriela Victoria A. Timbancaya to Dr. Cecilia Gastardo-Conaco in partial fulfillment of the requirements for Psychology A literature review on electoral decision-making factors and processes There is in place a very hierarchical power structure in every country that is mandated to govern, that is to make and enact rules and policies that are for the betterment of the welfare of the general populace.

Every few years, there is one day in which ordinary citizens, with no distinction in class, gender, or race, take part in establishing the people in power for the next political term. They can reinstate an incumbent or they can elect a newcomer.

Campaigns and voting behavior

The assumption of elections is that those who win the majority vote are in the best position to lead the country. Of course, the unfortunate reality is that even in large numbers, we are still often unable to make sound judgments as to who should take up the cudgels of the government.

More often than not, we spend the years of the subsequent term groveling about the performance of the people whom we had supported fervently in the weeks leading up to the casting of the vote. To have a better grasp over why this happens to us over and over again, to increase however marginally our chances of making the right choice next time, and to begin opening the eyes of the rest of our fellow citizens, we must take a close look at electoral behavior.

From the rationale of voting to the models that try to explain how we make our decisions in terms of certain factors, we will look at the dynamics of the social and the psychological and examine how they interplay with each other to determine the names we write on the ballots we cast.

Professor of Political Science

At the end of this paper, we shall also examine electoral behavior in the Philippine context. Why do we vote? Before we look at how we vote, we must look at why we vote in the first place. Here, we discuss rational choice theory, voting as a habit, and voting as self-expression. As rational actors, we try to maximize utility.

This analysis is laid out in an equation: Even the closest races have a margin of a few hundred or thousand votes. Are we then irrational in choosing to vote?

Well, the short answer is no. There is a way to account for this, by modifying the rational choice theory slightly to include a social motivation for voting. Rational choice models often have the assumption that a voter operates on selfish preferences. But voting can be rational in cases where the person cares about other people when he votes, in which case he employs social preferences.

The social-benefit model of rational choice theory posits that people make vote choices based on social goods and not selfish benefits. It seeks to answer the question of why people still vote even when it seems like the trouble of voting is not worth it.

For selfish voters, the higher the turnout, the less benefit they get from voting. In large elections, voting is not worth it. As for social voters, they incur a benefit no matter what the turnout is Edlin et al.The fact that female candidates in our studies generated search patterns consistent with gender based stereotypes—particularly those related to competence and traditionally feminine policy issues—shows that gendered evaluations seem to be affecting voting behavior indirectly.

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Campaigns and voting behavior

If you need to contact the web . ELECTIONS AND THE MASS MEDIA* STANLEY KELLEy, JR.t campaigns, notions of what is important in elections, a moral view of them, and some-times partisan preferences.

shaping and changing voting behavior. Their expectations were not borne out. Campaign communications can prime the determinants of voting behavior (e.g., Claibourn ; Druckman ; Iyengar and Kinder ), and research by Hobolt and Wittrock () suggested that in the context of EU elections, campaigns cause voters to rely more or less on EU-related factors.

Unfortunately, Hobolt and Wittrock’s study has not. This sample Voting Behavior Research Paper is published for educational and informational purposes only.

Like other free research paper examples, it is not a custom research you need help writing your assignment, please use our custom writing services and buy a paper on any of the political science research paper topics..

This sample Research Paper on Voting Behavior features: Three Schools of American Voting Behavior. Columbia School—Stresses the role of group influences (sociological factors) on voting. Rational Choice Theory— (economized logic based calculations).

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