Rodamas has reached a cross roads in its long history when it must rethink the way it does business.
The company started as a trading company in and eventually became a joint venture partner in the business of manufacturing a wide range of partners, mainly Japanese after Indonesia began to embark on a program of industrialization in the s.
In the s, the company was gradually transferred to the second generation leader, and has continued to grow and prosper to become part of the top 20 business groups in Indonesia. Companies included the manufacture of glass Asahipersonal care products Kaocontainers with Dai Nippon and the production of monosodium glutamate.
The role of these associations is Rodamas in dealing with local, hire local staff and distribute products in Indonesia. When former President Suharto was toppled in the Asian crisis, Indonesia has undergone several drastic changes, including the transition to democracy.
Its economy has become more open, and foreign companies are allowed to operate in the country without a local partner. In addition, several developments of global companies, including multinationals tend to rely on lawyers and consultants rather than partners of local actions threatened the business model Rodamas.
In this perspective, the current leader, Mucki Tan, is reconsidering the future of their business and weighing a few options.
The case ends with the strategic choices: It asked students to analyze the business and its environment, decide on strategic direction and think about the consequences.Rodamas – Case Analysis Essay Sample. Part I – Situational Analysis.
The Current Situation: Rodamas, founded as Ho Hoa Trading Company Limited in . Read Rodamas Group free essay and over 88, other research documents. Rodamas Group.
If Rodamas engages in internationalization, then it has to revitalize its strategies in order to make itself competent enough to operate internationally. Wallace Group Case Analysis. Get Access to 88,+ Essays and Term Papers; Join ,+ Other /5(1). "Rodamas Group Designing Strategies For Changing Realities In Emerging Economies" Essays and Research Papers.
Rodamas Group Designing Strategies For Changing Realities In Emerging Economies. products and effectively Rodamas • Rodamas (which means “golden wheel”) was started by Mucki Tan’s father, Tan Siong Kie.
Rodamas – Case Analysis Essay Sample. Part I – Situational Analysis. The Current Situation: Rodamas, founded as Ho Hoa Trading Company Limited in , emerged as a leading business house in Indonesia.
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It forms the basis of the case study because of its' unique experience with marketing, since it was a late comer in the very competitive market it had to employ various marketing strategies in order to shift from.