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Swatch products represent high quality and low price at the same time. A typical customer could be seeking for practicality or a trendy statement peace at the same time. We recognize four common consumer market segments: Geographically speaking, Swatch is global brand and their products are available world wide.
When it comes to demographics, the Swatch customers are mainly young and "young in heart". In many families a Swatch watch could be considered as the first watch if a child, when you are still learning how to read a watch. Anyhow, the product range doesn't exclude middle-aged or even senior target groups.
Psychographic segment might be the most challenging, but without doubt Swatch fits for customers that value quality, simplicity, practicality and durability.
Swatch definitely suits for people who appreciate doing sports and adventures, because the watches can handle splashes and hits. At last but not least, the behavioral segment is based on price sensitivity and customer loyalty.
Swatch watches are affordable and offer good value for money. The customers appreciate the possibility to purchase the favorite watch in several colors matching with every outfit.
For younger customer, Swatch could be the only brand, but older customers might appreciate also other brands for different occasions.
To wrap up the customer types, an ideal Swatch customer would be young, trendy, fun loving and price savvy person.Download-Theses Mercredi 10 juin Swatch SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page.
This analysis also includes competitors of Swatch watches, its USP, tagline & slogan. Digital Digital is an end-to-end publisher solutions company that provides publishers superior monetization channels and technology while offering advertisers and agencies access to. Gender Segmentation Our Primary Research Segmentation Segmentation of Swatch By: Salma & Adam Advantages of Segmentation Male Thanks for listening Was Segmenting the Market Successful for Swatch?
Maytag's Marketing Strategy Plan If asked what you know about Maytag's marketing program, the first thing to come to mind would probably be its "lonely repairman" ad campaigns.
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Overview. Discover the latest market trends and uncover sources of future market growth for the Watches industry in China with research from Euromonitor's team of in-country analysts.