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These strengths not only help it to protect the market share in existing markets but also help in penetrating new Swot analysis audi essay example. Based on Fern Fort University extensive research — some of the strengths of Audi are — Successful track record of developing new products — product innovation.
Highly successful at Go To Market strategies for its products. Strong Brand Portfolio — Over the years Audi has invested in building a strong brand portfolio. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.
Strong Free Cash Flow — Audi has strong free cash flows that provide resources in the hand of the company to expand into new projects. Superb Performance in New Markets — Audi has built expertise at entering new markets and making success of them.
The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in.
Highly skilled workforce through successful training and learning programs. Audi is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Strong distribution network — Over the years Audi has built a reliable distribution network that can reach majority of its potential market.
Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning.
Not highly successful at integrating firms with different work culture. As mentioned earlier even though Audi is successful at integrating small companies it has its share of failure to merge firms that have different work culture.
High attrition rate in work force — compare to other organizations in the industry Audi has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.
Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Audi needs to put more money in technology to integrate the processes across the board. Right now the investment in technologies is not at par with the vision of the company.
Limited success outside core business — Even though Audi is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture. The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories.
Audi has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Investment in Research and Development is below the fastest growing players in the industry.
Even though Audi is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.
It has come across as a mature firm looking forward to bring out products based on tested features in the market. The marketing of the products left a lot to be desired. Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.
Opportunities for Audi — External Strategic Factors Stable free cash flow provides opportunities to invest in adjacent product segments. With more cash in bank the company can invest in new technologies as well as in new products segments. This should open a window of opportunity for Audi in other product categories.
Opening up of new markets because of government agreement — the adoption of new technology standard and government free trade agreement has provided Audi an opportunity to enter a new emerging market.The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, ).
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. AUDI Audi began Germany in , it was formed the merger of four different cartaker, In Volkswagen acquired the business in Audi delivered more than one million cars to customer.
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Audi Swot Audi began Germany in , it was formed the merger of four different cartaker, In Volkswagen acquired the business in Audi delivered more than one million cars to customer.
Today the business goes from strength to strength and manufacturers in many parts of the world including India. We Will Write A Custom Essay Sample On About bmw’s swot analysis.
FOR YOU For Only $/page. order now. Mercedes and Audi. 4) Recession. DISSCUSSIONS Strength. BMW is a well-known company with a high position stigmatization that has a really high acknowledgment factor.