Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions. A connector is essentially the social equivalent of a computer network hub. They usually know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles. They are people who "link us up with the world
In The Tipping Point, Gladwell follows trends from their inception to their end and tries to discover why some ideas "tip" and others do not. First, Gladwell gives the three rules for the tipping point: In the opening chapter of the book, Gladwell uses the syphilis epidemic of Baltimore, along with other outbreaks of disease, to illustrate his three rules.
He restates the three rules more simply as the law of few, the stickiness factor and the power of context. In Baltimore in recent years, syphilis cases have spiked dramatically. Gladwell assumes that a few key infected persons spread the disease throughout the city.
He cites documented cases of HIV spreading in just that manner, thus establishing the law of few. The stickiness factor inherently exists with disease outbreak, though cuts to public health clinics exacerbated the length of time people suffered with, and therefore spread, the disease.
Finally, environmental circumstances served to spread the disease, such as limited healthcare and destruction of public housing. In subsequent chapters, Gladwell expounds on the three rules, first dealing with the law of few.
For his main example of this rule, he uses the midnight ride of Paul Revere. Gladwell classifies those people that contribute most to epidemics in three ways.
These three ways are as connectors, those who know an unusual variety of people; as mavens, those people who make it a personal ambition to know and share a large variety of information; and as salesmen, those people who encourage others to try a new idea and make it almost impossible to resist.
Gladwell proposes that when an idea comes to the attention of one or more of these special classes of people, the chance of the idea tipping increases. Revere possessed attributes of each class. He made it his mission to know the movements of the British troops.
Because he knew this, people constantly brought him more information, and he became an expert in the area. He also knew the countryside and knew important people in each village through which he rode. He connected the right people and told them the information he knew.
Furthermore, he convinced them that his information required immediate action, thus sparking the battles in Lexington and Concord. Joan Gantz Cooeny desired to bridge the illiteracy gap of underprivileged children so she enlisted several technology experts and child psychologists.
They developed an hour-long show of short skits geared towards improving literacy. After testing pilot shows, however, they discovered the need for a few changes. Foremost, they discovered children preferred for the human actors to interact with the puppets—known as "Muppets"—and other fantasy aspects.
Such a small change illustrates the thin line between tipping and not tipping.The Tipping Point summary shows you why ideas spread like viruses, which 3 kinds of people are responsible for it & why no bad idea will ever spread. The Tipping Point: How Little Things Can Make a Big Difference [Malcolm Gladwell] on leslutinsduphoenix.com *FREE* shipping on qualifying offers.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips/5(K). The Tipping Point PDF looks closely at Malcolm Gladwell's debut book about how it takes no more than few influencers to create a trend.
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If you find my summaries. Blink: The Power of Thinking Without Thinking () is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little leslutinsduphoenix.com considers both the strengths of the adaptive unconscious, for example in expert judgment, and its.